Chrysler offers employee pricing for select few
Filed under: Car Buying, Marketing/Advertising, Chrysler, LLC., Dodge, Jeep
Chrysler is again relying on employee pricing to move metal from its dealer lots, but this time the promotion comes with a catch. You have to be a returning lessee, Chrysler supplier or associate, or be in the military to take part in the offer. Chrysler employees will also receive one additional discount to dole out as part of the promotion, which ends September 30. The employee pricing incentive can be used on top of any current discounts, making for a very healthy rebate on any new Dodge, Jeep, or Chrysler product. For example, the slow selling 2008 Dodge Ram can be had with $9,000 on the hood. That’s enough money to partly make up for several years of bad fuel economy and rapidly depreciating value. The incentive program is also meant to help the automaker retain a greater portion of its lease customers who have been left out in the cold since Chrysler stopped leasing vehicles through Chrysler Financial on August 1, which has made already poor sales results even worse.
[Source: Chrysler, Photo by Justin Sullivan/Getty]
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Chrysler offers employee pricing for select few originally appeared on Autoblog on Thu, 18 Sep 2008 14:29:00 EST. Please see our terms for use of feeds.